/* StoreSnap — Editorial (Direction A) — shared styles */

:root{
  --cream:#FAF6EF;
  --cream-card:#FFFDF9;
  --ink:#241f1b;
  --ink-soft:#4d453d;
  --text-muted:#5c534b;
  --text-muteder:#6b6259;
  --text-faint:#8a7d6e;
  --brown:#9c5a3c;
  --terracotta:#E0492C;
  --blue:#2C6E91;
  --blue-dark:#1c4f6b;
  --green:#2E9E7B;
  --gold:#F2B24C;
  --gold-ink:#3a2c10;
  --gold-strong:#C8951F;
  --border-soft:rgba(36,31,27,0.07);
  --border-softer:rgba(36,31,27,0.08);
}

*{box-sizing:border-box}
html,body{margin:0;padding:0}
body{
  background:var(--cream);
  color:var(--ink);
  font-family:'Hanken Grotesk',sans-serif;
  overflow-x:hidden;
}
::selection{background:var(--terracotta);color:#fff}
a{text-decoration:none;color:inherit}
img{max-width:100%;display:block}

@keyframes ssFloat{
  0%,100%{transform:translateY(0)}
  50%{transform:translateY(-14px)}
}

.wrap{max-width:1280px;margin:0 auto}

/* ---------- Scroll reveal ---------- */
[data-reveal]{
  opacity:0;
  transform:translateY(20px);
  transition:opacity .7s cubic-bezier(.16,.84,.44,1), transform .7s cubic-bezier(.16,.84,.44,1);
}
[data-reveal].is-shown{
  opacity:1;
  transform:none;
}

/* ---------- Nav ---------- */
.site-nav{
  position:sticky;
  top:0;
  z-index:50;
  display:flex;
  align-items:center;
  justify-content:space-between;
  gap:16px;
  padding:clamp(14px,3vw,20px) clamp(18px,4vw,56px);
  background:rgba(250,246,239,0.86);
  backdrop-filter:blur(12px);
  border-bottom:1px solid var(--border-softer);
}
.nav-logo{
  font-family:'Inter',sans-serif;
  font-size:clamp(21px,4.5vw,25px);
  letter-spacing:-0.5px;
  font-weight:900;
  color:var(--ink);
}
.nav-logo em{
  color:var(--terracotta);
  font-style:italic;
  font-weight:800;
}
.nav-links{
  display:flex;
  gap:34px;
  align-items:center;
  font-size:15px;
  font-weight:500;
  color:var(--text-muted);
}
.nav-links a,.nav-links span{cursor:pointer}
.nav-links a:hover,.nav-links span:hover{color:var(--ink)}
.nav-links .active{
  color:var(--ink);
  border-bottom:1.5px solid var(--terracotta);
  padding-bottom:2px;
}
.nav-actions{display:flex;align-items:center;gap:12px}
.login-btn{
  font-family:'Hanken Grotesk';
  font-weight:600;
  font-size:14px;
  padding:11px 26px;
  border-radius:999px;
  border:1.5px solid var(--ink);
  background:transparent;
  color:var(--ink);
  cursor:pointer;
  transition:background .2s,color .2s;
}
.login-btn:hover{background:var(--ink);color:var(--cream)}

.hamburger{
  display:none;
  flex-direction:column;
  gap:5px;
  justify-content:center;
  align-items:center;
  width:44px;
  height:44px;
  border-radius:12px;
  border:1px solid rgba(36,31,27,0.12);
  background:var(--cream-card);
  cursor:pointer;
  padding:0;
}
.hamburger span{
  display:block;
  width:20px;
  height:2px;
  background:var(--ink);
  border-radius:2px;
}

.mobile-menu{
  position:absolute;
  top:calc(100% + 10px);
  left:0;
  right:0;
  display:none;
  flex-direction:column;
  gap:4px;
  padding:14px;
  background:var(--cream-card);
  border:1px solid var(--border-softer);
  border-radius:20px;
  box-shadow:0 18px 44px rgba(36,31,27,0.14);
  font-size:16px;
  font-weight:600;
  color:var(--ink-soft);
  z-index:60;
}
.mobile-menu.is-open{display:flex}
.mobile-menu a,.mobile-menu span{
  padding:12px 14px;
  border-radius:12px;
  cursor:pointer;
}
.mobile-menu a:hover,.mobile-menu span:hover{background:rgba(36,31,27,0.05)}
.mobile-menu .active{color:var(--terracotta)}
.mobile-menu .mobile-login{
  margin-top:6px;
  font-family:'Hanken Grotesk';
  font-weight:700;
  font-size:15px;
  padding:14px;
  border-radius:12px;
  border:none;
  background:var(--ink);
  color:var(--cream);
  cursor:pointer;
  text-align:center;
}

@media (max-width:859px){
  .nav-links,.nav-actions .login-btn{display:none}
  .hamburger{display:flex}
}

/* ---------- Hero ---------- */
.hero{
  position:relative;
  padding:clamp(44px,7vw,88px) clamp(18px,4vw,56px) clamp(44px,6vw,64px);
}
.hero-blob{
  position:absolute;
  top:60px;
  right:80px;
  width:280px;
  height:280px;
  border-radius:50%;
  background:radial-gradient(circle,rgba(224,73,44,0.10),transparent 70%);
  animation:ssFloat 9s ease-in-out infinite;
  pointer-events:none;
}
.hero-grid{
  display:grid;
  grid-template-columns:repeat(auto-fit,minmax(min(100%,330px),1fr));
  gap:clamp(36px,5vw,64px);
  align-items:center;
}
.eyebrow{
  display:inline-flex;
  align-items:center;
  gap:9px;
  font-size:13px;
  font-weight:600;
  letter-spacing:1.5px;
  text-transform:uppercase;
  color:var(--brown);
  margin-bottom:26px;
}
.eyebrow .rule{width:26px;height:1.5px;background:var(--terracotta)}
.hero-title{
  font-family:'Libre Caslon Display',serif;
  font-weight:400;
  font-size:clamp(38px,7vw,76px);
  line-height:1.02;
  letter-spacing:-1px;
  margin:0 0 26px;
}
.hero-title .terracotta{font-style:italic;color:var(--terracotta)}
.hero-title .blue{font-style:italic;color:var(--blue)}
.hero-title .green{font-style:italic;color:var(--green)}
.hero-text{
  font-size:clamp(16px,2.2vw,19px);
  line-height:1.6;
  color:var(--text-muted);
  max-width:480px;
  margin:0 0 38px;
}
.linkedin-link,.whatsapp-link,.instagram-link{
  display:inline-flex;
  align-items:center;
  gap:8px;
  font-family:'Hanken Grotesk';
  font-weight:600;
  color:var(--ink-soft);
  text-decoration:none;
  margin-bottom:12px;
}
.instagram-link{margin-bottom:38px}
.linkedin-link svg,.whatsapp-link svg,.instagram-link svg{fill:var(--terracotta)}
.linkedin-link:hover,.whatsapp-link:hover,.instagram-link:hover{color:var(--terracotta)}

.hero-actions{display:flex;gap:14px;flex-wrap:wrap}

.btn{
  font-family:'Hanken Grotesk';
  font-weight:700;
  font-size:16px;
  padding:16px 30px;
  border-radius:999px;
  border:none;
  color:#fff;
  cursor:pointer;
  transition:transform .25s,box-shadow .25s;
  display:inline-block;
}
.btn-green{background:var(--green);box-shadow:0 10px 30px rgba(46,158,123,0.32)}
.btn-green:hover{transform:translateY(-3px);box-shadow:0 16px 38px rgba(46,158,123,0.42)}
.btn-terracotta{background:var(--terracotta);box-shadow:0 10px 30px rgba(224,73,44,0.32)}
.btn-terracotta:hover{transform:translateY(-3px);box-shadow:0 16px 38px rgba(224,73,44,0.42)}

.hero-media{position:relative}
.hero-media-frame{
  position:absolute;
  top:-18px;left:-18px;right:30px;bottom:30px;
  border:1.5px solid var(--terracotta);
  border-radius:18px;
  z-index:0;
}
.hero-image{
  position:relative;
  z-index:1;
  width:100%;
  height:clamp(320px,48vw,520px);
  display:block;
  border-radius:18px;
  box-shadow:0 30px 70px rgba(36,31,27,0.18);
  object-fit:cover;
}
.hero-badge{
  position:absolute;
  z-index:2;
  bottom:24px;left:24px;
  background:rgba(250,246,239,0.94);
  backdrop-filter:blur(8px);
  padding:14px 18px;
  border-radius:14px;
  box-shadow:0 12px 30px rgba(0,0,0,0.12);
  display:flex;
  align-items:center;
  gap:11px;
}
.hero-badge-check{
  width:38px;height:38px;
  border-radius:50%;
  background:var(--green);
  display:flex;align-items:center;justify-content:center;
  color:#fff;font-weight:800;font-size:15px;
}
.hero-badge strong{display:block;font-size:13px;font-weight:700}
.hero-badge small{display:block;font-size:12px;color:var(--text-faint)}

/* centered hero (Suppliers / Merchandisers) */
.hero-centered{max-width:820px;margin:0 auto;text-align:center;display:flex;flex-direction:column;align-items:center}
.hero-centered .hero-title,
.hero-centered .hero-text{margin-left:auto;margin-right:auto}
.hero-centered .hero-text{max-width:540px}
.hero-centered .hero-actions{justify-content:center}

/* ---------- Section heading ---------- */
.section-eyebrow{
  font-size:13px;
  font-weight:600;
  letter-spacing:1.5px;
  text-transform:uppercase;
  color:var(--brown);
  margin-bottom:14px;
}
.section-head{text-align:center;margin-bottom:clamp(40px,6vw,64px)}
.section-title{
  font-family:'Libre Caslon Display',serif;
  font-weight:400;
  font-size:clamp(30px,5vw,52px);
  margin:0;
  letter-spacing:-0.5px;
}
.section-title .terracotta{font-style:italic;color:var(--terracotta)}

/* ---------- How it works ---------- */
.how-it-works{padding:clamp(56px,8vw,96px) clamp(18px,4vw,56px)}
.steps-grid{
  display:grid;
  grid-template-columns:repeat(auto-fit,minmax(min(100%,250px),1fr));
  gap:clamp(20px,3vw,34px);
}
.step-card{
  position:relative;
  padding:38px 32px;
  background:var(--cream-card);
  border:1px solid var(--border-soft);
  border-radius:18px;
}
.step-number{
  font-family:'Libre Caslon Display',serif;
  font-size:46px;
  position:absolute;
  top:22px;right:28px;
}
.step-icon{
  width:54px;height:54px;
  border-radius:14px;
  display:flex;align-items:center;justify-content:center;
  margin-bottom:24px;
  font-size:24px;
}
.step-card h3{
  font-family:'Libre Caslon Display',serif;
  font-weight:400;
  font-size:24px;
  margin:0 0 12px;
}
.step-card p{
  font-size:15.5px;
  line-height:1.6;
  color:var(--text-muteder);
  margin:0;
}

/* ---------- Audience cards ---------- */
.audience-section{padding:40px clamp(18px,4vw,56px) clamp(56px,8vw,96px)}
.audience-grid{
  display:grid;
  grid-template-columns:repeat(auto-fit,minmax(min(100%,320px),1fr));
  gap:clamp(20px,3vw,34px);
}
.audience-card{
  background:var(--cream-card);
  border-radius:22px;
  overflow:hidden;
  border:1px solid var(--border-soft);
  box-shadow:0 20px 50px rgba(36,31,27,0.06);
}
.audience-image{
  width:100%;
  height:clamp(220px,32vw,300px);
  object-fit:cover;
}
.audience-body{padding:clamp(28px,4vw,36px) clamp(26px,4vw,38px) 40px}
.audience-tag{
  display:inline-block;
  font-size:12px;
  font-weight:700;
  letter-spacing:1px;
  text-transform:uppercase;
  margin-bottom:14px;
}
.audience-body p{
  font-size:17px;
  line-height:1.6;
  color:var(--ink-soft);
  margin:0 0 26px;
}
.pill-btn{
  font-family:'Hanken Grotesk';
  font-weight:700;
  font-size:15px;
  padding:13px 28px;
  border-radius:999px;
  border:none;
  cursor:pointer;
  transition:transform .25s;
  display:inline-block;
}
.pill-btn:hover{transform:translateX(4px)}
.pill-terracotta{background:var(--terracotta);color:#fff}
.pill-gold{background:var(--gold);color:var(--gold-ink)}
.pill-green{background:var(--green);color:#fff}

/* ---------- Role cards (Merchandisers) ---------- */
.role-section{padding:clamp(20px,3vw,32px) clamp(18px,4vw,56px) clamp(56px,8vw,96px)}
.role-grid{display:flex;flex-wrap:wrap;gap:clamp(20px,3vw,28px)}
.role-card{
  flex:1 1 calc(50% - clamp(20px,3vw,28px));
  min-width:min(100%,300px);
  background:var(--cream-card);
  border-radius:22px;
  overflow:hidden;
  border:1px solid var(--border-soft);
  box-shadow:0 20px 50px rgba(36,31,27,0.06);
}
.role-image-placeholder{
  width:100%;
  display:flex;
  align-items:center;
  justify-content:center;
  background:repeating-linear-gradient(135deg,#f1ece1,#f1ece1 10px,#eae3d5 10px,#eae3d5 20px);
  color:var(--text-faint);
  font-size:14px;
  font-weight:600;
}
.role-body{padding:clamp(22px,3vw,28px) clamp(22px,3vw,28px) clamp(26px,3vw,32px)}
.role-body h3{
  font-family:'Libre Caslon Display',serif;
  font-weight:400;
  font-size:22px;
  margin:0 0 10px;
}
.role-body p{
  font-size:15px;
  line-height:1.6;
  color:var(--text-muteder);
  margin:0 0 22px;
}

/* ---------- Merchandising four-column feature section ---------- */
.feature-section{padding:clamp(20px,3vw,32px) clamp(18px,4vw,56px) clamp(56px,8vw,96px)}
.feature-title{
  font-family:'Libre Caslon Display',serif;
  font-weight:400;
  font-size:clamp(34px,6vw,64px);
  letter-spacing:-1px;
  text-align:center;
  margin:0 0 clamp(44px,6vw,72px);
}
.feature-grid{
  display:grid;
  grid-template-columns:repeat(auto-fit,minmax(min(100%,230px),1fr));
  gap:clamp(28px,4vw,44px);
}
.feature-item{text-align:center}
.feature-icon{
  width:64px;height:64px;
  border-radius:50%;
  background:var(--blue);
  display:flex;align-items:center;justify-content:center;
  margin:0 auto 24px;
  font-size:26px;
}
.feature-item h3{
  font-family:'Hanken Grotesk';
  font-weight:700;
  font-size:18px;
  letter-spacing:0.2px;
  margin:0 0 12px;
}
.feature-item p{
  font-size:15px;
  line-height:1.6;
  color:var(--text-muteder);
  margin:0 auto;
  max-width:260px;
}

/* ---------- CTA ---------- */
.cta-section{padding:0 clamp(18px,4vw,56px) clamp(56px,8vw,96px)}
.cta-card{
  position:relative;
  border-radius:28px;
  overflow:hidden;
  background:linear-gradient(120deg,var(--blue),var(--blue-dark));
}
.cta-blob{
  position:absolute;
  top:-60px;right:-40px;
  width:320px;height:320px;
  border-radius:50%;
  background:radial-gradient(circle,rgba(242,178,76,0.30),transparent 70%);
  animation:ssFloat 8s ease-in-out infinite;
}
.cta-body{
  position:relative;
  padding:clamp(48px,8vw,72px) clamp(28px,5vw,64px);
  text-align:center;
}
.cta-body h2{
  font-family:'Libre Caslon Display',serif;
  font-weight:400;
  font-size:clamp(30px,5.5vw,54px);
  color:#fff;
  margin:0 0 16px;
  letter-spacing:-0.5px;
}
.cta-body p{
  font-size:clamp(16px,2.4vw,18px);
  color:rgba(255,255,255,0.82);
  margin:0 auto 36px;
  max-width:560px;
}
.btn-cta{
  font-size:17px;
  padding:17px 44px;
  box-shadow:0 12px 34px rgba(224,73,44,0.4);
}
.btn-cta:hover{transform:translateY(-3px)}

/* ---------- Footer ---------- */
.site-footer{
  border-top:1px solid var(--border-softer);
  padding:40px clamp(18px,4vw,56px);
}
.footer-inner{
  max-width:1280px;
  margin:0 auto;
  display:flex;
  align-items:center;
  justify-content:space-between;
  flex-wrap:wrap;
  gap:16px;
}
.footer-logo{
  font-family:'Inter',sans-serif;
  font-size:21px;
  font-weight:900;
}
.footer-logo em{color:var(--terracotta);font-style:italic;font-weight:900}
.footer-meta{font-size:14px;color:var(--text-faint)}